Kabel Decorative Coatings: First Singapore Showroom Officially Unveiled

Why Singapore? As the commercial and design heart of Southeast Asia, the city-state is home to high-end residences, international hotels and boutique commercial spaces, sustaining robust demand for premium decorative coatings with superior quality and aesthetic appeal.

Meanwhile, Singapore’s stringent environmental regulations and strict market access requirements make it a natural litmus test. Only brands with comprehensive strength can gain a foothold here. By establishing its first flagship showroom in Singapore for global deployment, Kabel precisely targets the nation’s strategic value — acting as a hub covering Southeast Asia and paving the way for future expansion into European and American markets.

“The essence of going global is not merely shipping containers of goods, but the transplantation of brand value and operational systems,” said Wang Hui, President of Kabel.

Guided by this philosophy, Kabel adopts systematic output for overseas expansion — fully rolling out its brand philosophy, service standards and operational methodologies.

At present, three independent overseas departments covering business, marketing and customer service are in full operation, delivering end-to-end support ranging from product supply to after-sales service for international markets.

Kabel’s overseas operation system is underpinned by robust strength in both technology and aesthetics.

In terms of environmental performance, Kabel’s self-developed patented “Formaldehyde-to-Water” technology achieves a formaldehyde removal rate of 94.1% and a long-term purification rate of 82.1%. The brand also conducts joint R&D of high-efficiency formaldehyde-purifying formulas together with a Nobel Laureate in Chemistry and Fortune Global 500 enterprises including BASF and Dow. Its products have obtained authoritative international certifications such as French A+, GREENGUARD Gold, Finnish M1 and EU REACH.

From Hong Kong, China and Taiwan, China to the newly opened showroom in Singapore, Kabel is also advancing market cooperation in Indonesia, Thailand, Malaysia and other Southeast Asian nations. Kabel Decorative Coatings is steadily expanding its global footprint.

This achievement not only demonstrates the brand’s comprehensive strength, but also marks a new chapter of its in-depth development within the international high-end coatings market.

Moving forward, Kabel will keep driving brand growth through innovative craftsmanship and design aesthetics, delivering living space solutions enriched with artistic value to global customers. It strives to make every wall a carrier of urban culture.